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1 Ans Google buys Fitbit for $2.1 billion - the fitness tracking company Fitbit will now join with Google

Asked by AL MaMun (4 Golds) Sunday, 03 Nov 2019, 12:19 PM at (Technology Internet)

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Google wants to catch Apple in the wearable tech market. Google has announced the purchase of Fitbit, a technology maker. On Friday, the two companies announced the purchase of Fitbit for $2.1 billion. This was reported in a report by the news agency AFP.

Market researchers say that Google is one of the top companies in the world looking to strengthen their position in the hardware sector. Fitbit, on the other hand, is struggling to keep up with tech companies like Apple.

Regarding the deal with Google, Fitbit's co-founder and CEO James Park said, "We have built a trusted brand, which boasts a healthy lifespan of 20 million active users around the world. Google is the ideal partner for taking our mission forward. In the wearable technology market, Fitbit will be able to accelerate their innovation and reach everyone. We are thrilled about the future. ”

Rick Osterloh, senior vice president of Google's device and services division, says the best hardware, software and AI will be brought together for people around the world by creating wearable technologies.

Fitbit plays a key role in popularizing wearable technology. However, the company was lagging behind in competition for years.

According to market research firm IDC, Fitbit dropped to fourth position in the second quarter of this year, three months from April to June. The first three places in the market were Shaomi, Apple and Huawei, respectively.

Fitbit brings the first smartwatch to market in 2017. But for the Apple Watch, however, lags behind.

Google is under pressure from regulators due to a single dominance in the search sector around the world. Now they are looking to strengthen their position in the hardware sector as well.

Answered by AL MaMun (4 Golds) Sunday, 03 Nov 2019, 12:22 PM

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